Unlock the Wellness in You

The wellness category has a habit of telling you you’re lacking, just to sell you a way to fill the gaps. But what if all that was needed was a way to unleash the power you already have? To unlock the wellness within. And Lifeplus’ line of physician-developed supplements and superfoods is just the key.

While everyone else was using filters, instagram models, and shame tactics, it was a joy to develop a brand ID all about meeting you where you are and celebrating inner strength.

Art Director: Hadas Lederer